Creative
Detroit-based Shinola launches its first full-funnel brand campaign 'Set the Pace,' featuring 'Succession' actor Nicholas Braun as director and star. The 60-second spot, created with agency GentleForces, emphasizes a human-first narrative about reclaiming one's time, a departure from traditional watch ads. Marketing director Dana Mosa-Basha explains the strategy behind the campaign and its multi-channel storytelling approach.
Dove is returning as the Official Underarm Sponsor of the US Open for a second year, launching a campaign that mixes sports and style. The initiative includes collaborations with photographers, a social series with the USTA, and support for women-owned bars, all aimed at promoting confidence and its antiperspirant products.
Urban Outfitters has launched its first connected TV ad, "All Together Now," filmed at Rutgers University with 76 college students, spanning Netflix, Hulu, and social platforms, continuing its "Back-To-Campus" brand platform strategy.
CeraVe launched a social content series targeting tanning trends like 'tanmaxxing' popular among Gen Z, partnering with TV personality Tyler Cameron and dermatologist Dr. Chloe Goldman to promote sunscreen through creative content renovating a sorority house, emphasizing healthy sun habits.
Gap's fall campaign, centered on denim and titled 'Denim on your own,' features 'Obsession' star Inde Navarrette and singer Malcolm Todd, inspired by music videos, covering Robyn's 'Dancing on My Own.' The campaign launches Tuesday across digital, social, in-store, and out-of-home channels.
Rhone released a new advertising campaign, "A Love Letter to NYC," on Tuesday, aiming to connect the vibrant energy of New York City with the brand's enterprising spirit. The campaign marks the brand's shift from performance marketing to brand building, coinciding with a turning point in its DTC business and retail wholesale expansion. CMO Bethany Evans stated that the brand is evolving from a pure athletic wear positioning to comprehensive performance apparel for all aspects of daily life. The campaign spans omnichannel distribution and introduces media agency Kepler Group for the first time. Meanwhile, Rhone deepens its purpose-driven marketing through partnerships with sports leagues such as the LPGA and NBA, as well as its 12 Pursuits wellness framework.
Jif kicked off the "Every Jif'ing Thing" campaign on Monday, showcasing peanut butter applications in scenarios like dipping, snacking, and smoothies by reimagining its red, blue, and green logo. The campaign was developed by PSOne with creative from BBH USA, spanning broadcast, streaming, and social platforms.
P&G's Always Discreet has launched its largest-ever marketing campaign, "Protect the Moment," in collaboration with the NFL and several players' mothers, spanning national TV, digital ads, social content, and in-person experiences, aiming to destigmatize female incontinence and reach core consumer segments.
Stanley has unveiled a global campaign, 'All Build. No Bull,' introducing a wisecracking toolbox character named Stan to engage small business residential construction workers. The campaign spans multiple markets and comes as the industry faces a slowdown and Stanley Black & Decker considers price increases due to tariffs.
Domino's Pizza started a paid public beta campaign in August, where customers can get a $5 discount by ordering through the new app or website to collect experience feedback. The campaign was planned by agency WorkInProgress and covers TV, online video, and social media channels.