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Unpacking the marketing industry trends forecast for 2026

Unpacking the marketing industry trends forecast for 2026

In 2025, the marketing industry demonstrated resilience amid multiple challenges, with global advertising revenue exceeding forecasts from agencies such as WPP Media. Looking ahead to 2026, trade frictions, economic pressures, and AI acceleration will continue to dominate the industry agenda. This article summarizes core trends to help brands formulate strategies for the new year.

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