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The UPS Store launched brand character Blu on Monday as its first brand image, aiming to unify brand messaging and highlight services such as printing, shipping, and mailboxes. The campaign, produced by Paramount Media Labs, will run across TV, digital, social, and print channels, and features NFL player Aidan Hutchinson. This move follows parent company UPS's strategic shift toward premium services.
Chipotle places creator content at the core of its latest "Behind the Foil" campaign, inviting 100 creators into the kitchen to participate in preparing new menu items, showcasing ingredient freshness in an unscripted manner. The campaign spans over 50 locations across the US, UK, and Canada, accumulating over 300 hours of footage, and marks the first national promotion led by new Chief Brand Officer Fernando Machado.
Starbucks rolled out a social-first marketing push for the return of the Pumpkin Spice Latte, enlisting Martha Stewart and 'Off Campus' actor Belmont Cameli for the ad. In the spot, Stewart directly addresses the 'basic' label and expresses her love for the drink. The related video has surpassed 10 million views on Instagram, while the brand also aired a 30-second TV commercial and incorporated user-generated content.
United Airlines partners with Disney Advertising to stream ESPN Fantasy Football Marathon programming live during flights via Starlink Wi-Fi, showcasing the reliability of its in-flight connectivity service and building momentum for the upcoming Super Bowl season marketing.
Jo Malone London, under Estée Lauder Companies, is leveraging a prebuilt 'Fortnite' island for its inaugural gaming campaign, supporting the launch of Sea Salt & Bergamot Cologne. The activation runs until Aug. 24, featuring creator content and livestreams, aiming to engage younger consumers beyond traditional social media.
Eli Lilly and Company, in collaboration with Amazon Ads, unveiled a new brand campaign featuring basketball legend Candace Parker, premiering during the WNBA Prime doubleheader on July 30. This initiative follows Eli Lilly's previous women's sports marketing effort with Caitlin Clark in May, 'Start How You Can,' highlighting the brand's ongoing commitment to the rapidly evolving women's sports landscape.
Coca-Cola has launched its "The World Will Wait" global marketing campaign targeting Gen Z and millennials, advocating for making time for shared meals amid busy lives. The campaign includes video ads, outdoor advertising, digital activations, and influencer partnerships, emphasizing the brand's positioning with food pairing. The campaign is not running in the U.S. market and was created by the WPP Open X team.
Amazon's Q2 ad revenue reached $19.8 billion, up 26% year-over-year. Its multi-sport category advertising strategy delivered 2.3x deduplicated reach, with Prime Video sports rights (NFL, NBA, WNBA, NASCAR) fully sold out.
The latest report from Hub Entertainment Research shows a significant increase in consumer acceptance of streaming ads, with 69% of respondents willing to watch ads to save money, up 11 percentage points from 2021. Based on a survey of 3,000 U.S. consumers, the report reveals rising ad tolerance, differences in data trust, and divisions over AI applications.
Alphabet's Q2 earnings show Google's ad revenue up 14% year-over-year to $81.6 billion, with total revenue growing 24% to $119.8 billion. Gemini AI plays a key role in search and shopping ads, and YouTube attracted over 1.7 billion global viewers due to World Cup content. The company also raised its 2026 capital expenditure guidance to $195-205 billion.