Creative
Express unveiled its fall campaign "Too Easy to Look This Good," inspired by Tinashe's single "Too Easy," and featuring NFL player Tee Higgins, shot in a music video style at the Goldstein House in Los Angeles. The campaign aims to revitalize brand buzz through the fusion of fashion, music, and sports, while paying tribute to the Y2K era.
Goldfish, in collaboration with Mischief @ No Fixed Address, launches new ads that combine the classic brand slogan with healthy snack trends. Through creative spots ranging from six to thirty seconds, it conveys product messages such as "real cheese, no artificial ingredients, baked not fried" to parents, while continuing its marketing strategy of appealing to children while also attracting adults.
Journeys, in partnership with Anomaly, launches a new back-to-school campaign that interprets the brand proposition of 'living loudly' through absurd, musical visual language, aiming to attract Gen Z and Gen Alpha consumers.
Degree partnered with New York's Metropolitan Transportation Authority to temporarily rename several subway stations with playful names like 'Sweat Center' and launch co-branded antiperspirant sticks, aiming to strengthen brand relevance during the hot season through real commuting scenarios and social media insights.
Popeyes announced the appointment of Anomaly as its U.S. creative agency, while also adjusting its Canadian creative, communications, and data partners, aiming to improve execution and unify value communication in response to recent performance declines.
Rare Beauty announces the launch of a global ad campaign for its second fragrance, 'Rare Beginnings,' creatively inspired by Greek mythology, starring founder Selena Gomez and directed by Hans Neumann. The campaign spans social, out-of-home, retail, and paid digital channels, continuing the brand's core message of 'being your true self.'
Following the summer solstice, Canada Goose launched its new marketing platform 'Natural Intelligence,' using short videos, expert stories, and field expedition content to address consumers' growing sense of nature deficit. The platform will run through 2027 and blends fashion with outdoor elements, driving the brand's shift from a single winter product line to an all-season lifestyle.
Oscar Mayer, celebrating the 90th anniversary of the Wienermobile, has collaborated with Milk Bar to launch a limited-edition Hot Dog Cake, available at stores in New York, Los Angeles, and Chicago from July 31 to August 2. During the event, fans turning 90 in July and August have the chance to receive a visit from the Wienermobile. The marketing campaign is managed by Zeno Group, focusing on earned media, while Kraft Heinz's internal marketing team, The Kitchen, leads social media and creator partnerships.
Ugg launched its back-to-school marketing campaign on Thursday, themed around inspiring confidence and individuality through art, inviting alternative pop band Muna to participate, and collaborating with art school students in the U.S. and Canada for content co-creation. The campaign is being promoted across platforms including Meta, TikTok, Snap, and Pinterest, while also making donations to LGBTQ+ and music-related nonprofit organizations, and offering purchase-with-purchase gifts and student discounts.
Hanes is shifting to a bolder marketing style through its "Get Comfortable" campaign, using four scenarios to depict wearers feeling confident in awkward situations because of their comfort. The campaign was crafted by agency Special U.S. and comes with a brand identity update, marking the first major creative move since its parent company was acquired by Gildan.