Video
Indeed has launched the 'Jobs Need People' integrated marketing campaign, conveying the message that 'jobs also need people' through channels such as television, streaming, and social media, and amplifying its reach through major events like the FIFA World Cup. The campaign comes against a backdrop of increased 'ghosting' by employers, longer unemployment cycles, and deep AI involvement in the recruitment process.
As brands shift more budgets to social and creator marketing, research by NBCUniversal with WPP's Gain Theory shows that premium video remains irreplaceable in the media mix. Simulations show that cutting premium video budgets leads to a 29% decline in incremental revenue, while advertisers who continue to invest can see a 54% increase in mid-funnel engagement.
Essentia Water is expanding its 'Change the Equation' campaign, launched in New York last fall, to a nationwide scale with the release of a new brand film, 'Beat the Formula.' The campaign aims to challenge the traditional rules of the premium water category and features South Korean star Son Heung-min in personal ads and interview content.
Liquid I.V. collaborated with Amazon Brand Innovation Lab to launch co-branded content around the new Prime Video series "Off Campus," exploring new paths in personalized advertising.
French's yellow mustard turns green for the first time, launching a limited-edition product and integrated marketing campaign to coincide with Illumination's new film 'Minions: The Rise of Gru.' The new item uses spirulina instead of artificial colors, keeping the same taste, and will be sold online and in stores starting June 1.
Manischewitz, a kosher food brand with over 135 years of history, announced the launch of its first reality dating series, "Manischewitz Matchmakers," inspired by Jewish traditional matchmaking culture and the role of food in Jewish culture. The show is open for applications from Jewish singles nationwide, with a deadline of June 3, and will select 22 participants in total. Ultimately, one couple will be awarded the title of "Best Matched Couple" and receive the brand's "Summer Love" gift box. Created by comedian and creator Eitan Levine, the show will premiere on YouTube and social media platforms starting July 27.
Athletic Brewing announced the launch of its largest summer marketing campaign ever, with national media investment up 120% year-over-year, featuring new ad spots, limited-edition packaging, and new beer releases to address the increasingly competitive non-alcoholic beer market.
E.l.f. Cosmetics will air three short films in the "E.l.f.ie Advantage" series during the live broadcast of CBS's Survivor Season 50 finale, featuring creator Delaney Rowe and contestant Tiffany Ervin, promoting three products and simultaneously releasing the co-branded Buff Bundle.
Oscar Mayer announced the return of its iconic Wienermobile race, the Wienie 500, for a second year, upgrading from streaming to a live national broadcast on Fox, and adding new elements such as fan voting and professional driver coaching. Last year, the event attracted 85,000 live spectators and 8 million streaming views, helping the brand achieve its best Memorial Day sales record in four years.
Dr Pepper announced the launch of a four-episode micro-series, "It's a Pepper Fling," on social media to promote the limited-time return of its Dirty Soda-inspired Creamy Coconut flavor. The series features an anthropomorphized soda can as the protagonist, telling a brief romance story that echoes the product's limited-time nature. This move comes as parent company Keurig Dr Pepper plans to increase marketing investment and expects this flavor to contribute to full-year brand growth.