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Jif kicked off the "Every Jif'ing Thing" campaign on Monday, showcasing peanut butter applications in scenarios like dipping, snacking, and smoothies by reimagining its red, blue, and green logo. The campaign was developed by PSOne with creative from BBH USA, spanning broadcast, streaming, and social platforms.

P&G's Always Discreet has launched its largest-ever marketing campaign, "Protect the Moment," in collaboration with the NFL and several players' mothers, spanning national TV, digital ads, social content, and in-person experiences, aiming to destigmatize female incontinence and reach core consumer segments.

Nielsen Holdings will acquire DoubleVerify at an enterprise value of approximately $2.15 billion, and DoubleVerify will continue to operate independently under its original brand. The combined company will cover an advertising segment valued at $240 billion. The transaction is expected to close in the first quarter of 2027, subject to regulatory and shareholder approvals.

As AI search changes how users access information, traditional search referral traffic has declined significantly. Reddit and YouTube, leveraging user-generated content, have become important data sources for AI models. Based on July data, this article analyzes the differing roles of these two platforms in AI visibility, their commercial performance, and brand response strategies.

Foot Locker launched a new brand platform on Friday, focusing on its role in sneaker culture since its founding in 1974. The integrated marketing campaign spans TV, social, digital, out-of-home, and in-store channels, and features a two-minute hero film titled "It Always Will Be Foot Locker." The campaign was created by creative agency Someplace and follows the May basketball platform "Hoops Lives Here," extending further into pop culture moments beyond sports.

Snapchat released a new report focusing on how young audiences connect through humor, and in partnership with Omnicom, surveyed over 6,000 users aged 13-28. The report attempts to deconstruct the mechanics of what makes something 'funny,' offering brands a basic structure for comedy creation, but experts note that true humor cannot be formulaic, and brands still need to rely on their own insight and creativity.

Kraft Heinz announced in its Q2 2026 earnings report that it will add nearly $100 million to its business recovery plan, with a focus on marketing. The company expects marketing spending in 2026 to account for at least 6% of net sales, up 0.5 percentage points from before. CEO Steven Cahillane said the new investment has already shown results across multiple categories, and the Heinz brand has resumed strong growth.

Papa John's announced senior marketing leadership changes: Chris Lyn-Sue will take over as global CMO, while current CMO Jenna Bromberg will depart but remain as an advisor until August 28. The company plans to shift media budgets toward mass-market exposure in the second half of the year and rebuild regional marketing cooperatives to reverse the Q2 same-store sales declines (global -5.7%, North America -8.3%).

Fossil's Q4 2025 holiday marketing campaign leveraged AI-driven audience identification and a multi-channel strategy to reach travelers at airports, on in-flight Wi-Fi, and via mobile, ultimately generating 58.8 million impressions, nearly 400% above the initial target.

AI is reshaping brand discovery paths, and CMOs face a battle for narrative control. Based on industry research, this article proposes a five-step action framework for shifting from media relations to machine relations, covering visibility audits, authoritative content feeding, community influence, third-party profile optimization, and instant answer strategies, while emphasizing measuring model share rather than just share of voice.