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Eli Lilly and Company, in collaboration with Amazon Ads, unveiled a new brand campaign featuring basketball legend Candace Parker, premiering during the WNBA Prime doubleheader on July 30. This initiative follows Eli Lilly's previous women's sports marketing effort with Caitlin Clark in May, 'Start How You Can,' highlighting the brand's ongoing commitment to the rapidly evolving women's sports landscape.
Disney and TikTok have reached a content sharing partnership, enabling creators to use IPs like Marvel and Star Wars for fan content, with videos synced to TikTok and Disney+'s Verts feature.
Stanley has unveiled a global campaign, 'All Build. No Bull,' introducing a wisecracking toolbox character named Stan to engage small business residential construction workers. The campaign spans multiple markets and comes as the industry faces a slowdown and Stanley Black & Decker considers price increases due to tariffs.
Coca-Cola has launched its "The World Will Wait" global marketing campaign targeting Gen Z and millennials, advocating for making time for shared meals amid busy lives. The campaign includes video ads, outdoor advertising, digital activations, and influencer partnerships, emphasizing the brand's positioning with food pairing. The campaign is not running in the U.S. market and was created by the WPP Open X team.
Domino's Pizza started a paid public beta campaign in August, where customers can get a $5 discount by ordering through the new app or website to collect experience feedback. The campaign was planned by agency WorkInProgress and covers TV, online video, and social media channels.
As AI reshapes brand visibility, the IAB introduces standardized guidelines covering four "P" principles and a two-tier measurement system to help marketers and publishers measure effectively in the AI era.
Express unveiled its fall campaign "Too Easy to Look This Good," inspired by Tinashe's single "Too Easy," and featuring NFL player Tee Higgins, shot in a music video style at the Goldstein House in Los Angeles. The campaign aims to revitalize brand buzz through the fusion of fashion, music, and sports, while paying tribute to the Y2K era.
Goldfish, in collaboration with Mischief @ No Fixed Address, launches new ads that combine the classic brand slogan with healthy snack trends. Through creative spots ranging from six to thirty seconds, it conveys product messages such as "real cheese, no artificial ingredients, baked not fried" to parents, while continuing its marketing strategy of appealing to children while also attracting adults.
Amazon's Q2 ad revenue reached $19.8 billion, up 26% year-over-year. Its multi-sport category advertising strategy delivered 2.3x deduplicated reach, with Prime Video sports rights (NFL, NBA, WNBA, NASCAR) fully sold out.