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Snickers Ice Cream announces the recruitment of its first 'Chief Online Calm Officer' for a two-week period, aimed at injecting humor and calm into heated online debates and promoting its Minis ice cream series. The position is a paid part-time role based in the Chicago area, with applications due by August 4th.
Journeys, in partnership with Anomaly, launches a new back-to-school campaign that interprets the brand proposition of 'living loudly' through absurd, musical visual language, aiming to attract Gen Z and Gen Alpha consumers.
Snapchat announced a new integration with HubSpot aimed at helping brands more efficiently reach Gen Z and Millennial users. The partnership allows advertisers to quickly create native lead ads on Snapchat, automatically import leads into HubSpot's sales pipeline via API, and send back conversion events through the Conversions API to optimize ad performance measurement. Snapchat reports that its native lead ads have seen a 77% year-over-year increase in click-through rate and a 26% decrease in cost per lead.
Meta released its Q2 2026 financial results, with advertising revenue growing 27% year-over-year to $59.4 billion and total revenue reaching $60.8 billion, surpassing expectations but missing earnings targets. The company emphasized that AI enhances advertising efficiency, but investors were disappointed by massive capital expenditures and Q3 guidance, putting pressure on the stock.
Jameson announced on Thursday a multi-year partnership with the National Football League (NFL), becoming its official spirits sponsor. The agreement aligns the world's leading Irish whiskey brand by global sales with America's most-watched sporting event, succeeding Diageo as the NFL's spirits partner. The collaboration will span broadcast, digital, and social channels, including presenting sponsorship of the Super Bowl tailgate concert, International Series activations, and more. Amid weak demand in the spirits market, this move is seen as a significant step for the brand to expand its market.
Heineken USA, in collaboration with OpenTable, is piloting at 10 restaurants in Houston, offering rewards to designated drivers, including ride vouchers and free Heineken 0.0, to promote safe driving and alcohol-free beer.
With the appearance of IRL streamers like IShowSpeed at the closing ceremony of the 2026 FIFA World Cup, brands have begun to realize the marketing value of such creators. This article analyzes why IRL live streaming appeals to Generation Z, successful cases and potential risks of brand collaborations, and how to achieve effective partnerships while maintaining authenticity.
During the WNBA All-Star Weekend from July 24-26, Kia, in partnership with WNBA player and ESPN analyst Chiney Ogwumike, launched a video AMA (Ask Me Anything) on Reddit, which received 61,000 views and 354 upvotes in the first 72 hours. This marks the first time an automotive brand has launched a video AMA during the WNBA All-Star Weekend.
Degree partnered with New York's Metropolitan Transportation Authority to temporarily rename several subway stations with playful names like 'Sweat Center' and launch co-branded antiperspirant sticks, aiming to strengthen brand relevance during the hot season through real commuting scenarios and social media insights.
To promote its new series 'The Shards,' adapted from Bret Easton Ellis's novel, FX will host a two-day 80s-style immersive experience at Sherman Oaks Galleria in Los Angeles, with brand partners including Maybelline and Licorice Pizza, aiming to capitalize on Gen Z's interest in mall culture and nostalgic marketing.