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According to YouGov's 2026 US AI brand rankings, ChatGPT ranks first with a 33.7% preference share, followed by Gemini at 18.2%, which rose 6.8 percentage points between February and July, the largest gain. The report also analyzes preference differences across occupational groups and each brand's performance in accuracy and perceived personal impact.
A study conducted by Rival Technologies in July 2026 shows that 72% of Gen Z consumers have taken punitive actions against brands using AI marketing, and 74% have a negative reaction to it. The study also found that Canadian Gen Z consumers are more averse to AI marketing than their American counterparts, and this aversion increases with age.
On August 17, 2026, NucleusLinks announced the launch of Product Feeds, a product data infrastructure layer aimed at helping affiliate publishers standardize, enrich, and activate merchant data at scale. The product addresses issues like outdated pricing and missing inventory, and integrates with Smart Buttons to deploy dynamic commerce experiences without requiring engineering resources.
YouGov released its 2026 study of emerging U.S. restaurant brands, with Chicken Salad Chick topping the list due to its balanced performance across reputation, purchase intent, recommendation, and innovation perception. The study also found that different brands can build growth momentum through differentiated paths.
A study conducted by Rival Technologies in July 2026, covering 903 Gen Z consumers in the U.S. and Canada, shows that only 11% of respondents believe brands understand them "very well." The proportion of consumers who feel understood and are unconditionally loyal to a brand (45%) is about nine times that of those who feel misunderstood (5%). The study also found that 64.5% of respondents hold negative attitudes such as "indifferent" or "I don't care" toward brand messaging; price and value (82%) and product quality (80%) are the most important factors influencing loyalty, while influencer recommendations were mentioned by only 9% of respondents, ranking last.
ContinuumGlobal Cuts Email Production Time by 66% With New Figma-to-HTML Capability | Marketing Dive
On August 24, 2026, ContinuumGlobal announced that its Smart Marketing Engine™ platform has added Figma-to-HTML capabilities, reducing email coding time by 66% and significantly accelerating the design-to-deployment process. This capability is already in production at a Fortune 10 technology company and is now available to all Smart Marketing Engine™ customers.
Informa TechTarget announced the launch of the B2B AI Authority Index on August 25, 2026, aimed at helping B2B marketers assess and improve brand influence in AI-mediated buying journeys. The index is based on 24 questions, identifies brand strengths and weaknesses, and categorizes brands into four archetypes. According to Forrester data, 94% of B2B buyers already use AI tools in their research process.