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Manischewitz, a kosher food brand with over 135 years of history, announced the launch of its first reality dating series, "Manischewitz Matchmakers," inspired by Jewish traditional matchmaking culture and the role of food in Jewish culture. The show is open for applications from Jewish singles nationwide, with a deadline of June 3, and will select 22 participants in total. Ultimately, one couple will be awarded the title of "Best Matched Couple" and receive the brand's "Summer Love" gift box. Created by comedian and creator Eitan Levine, the show will premiere on YouTube and social media platforms starting July 27.
Athletic Brewing announced the launch of its largest summer marketing campaign ever, with national media investment up 120% year-over-year, featuring new ad spots, limited-edition packaging, and new beer releases to address the increasingly competitive non-alcoholic beer market.
Zevia's Chief Marketing Officer Kirsten Suarez sits down for an exclusive interview, explaining how the brand uses its 'radically real' positioning to counter artificial ingredients and the AI trend, and reveals the two-year partnership strategy with Cardi B and the pace of marketing investment.
At the Marketing Live summit, Google unveiled a series of AI advertising and commerce products, including Ask Advisor, conversational discovery, highlighted answers, AI shopping ads, and commerce agents, designed to adapt to shifts in search behavior caused by generative AI and to strengthen the link between AI agents and transactions. These tools, built on the Gemini model, help advertisers create, manage, and optimize campaigns more efficiently while responding to competitive pressure from OpenAI, Anthropic, and others.
E.l.f. Cosmetics will air three short films in the "E.l.f.ie Advantage" series during the live broadcast of CBS's Survivor Season 50 finale, featuring creator Delaney Rowe and contestant Tiffany Ervin, promoting three products and simultaneously releasing the co-branded Buff Bundle.
Oscar Mayer announced the return of its iconic Wienermobile race, the Wienie 500, for a second year, upgrading from streaming to a live national broadcast on Fox, and adding new elements such as fan voting and professional driver coaching. Last year, the event attracted 85,000 live spectators and 8 million streaming views, helping the brand achieve its best Memorial Day sales record in four years.
Dr Pepper announced the launch of a four-episode micro-series, "It's a Pepper Fling," on social media to promote the limited-time return of its Dirty Soda-inspired Creamy Coconut flavor. The series features an anthropomorphized soda can as the protagonist, telling a brief romance story that echoes the product's limited-time nature. This move comes as parent company Keurig Dr Pepper plans to increase marketing investment and expects this flavor to contribute to full-year brand growth.
At last week's upfront presentations, major media companies competed to showcase their sports rights strength, while also highlighting data-driven and AI-powered advertising technology as key selling points to secure budgets.
Nine national television distributors (including Paramount, NBCUniversal, and Warner Bros. Discovery) have partnered with OpenAP to launch an industry initiative aimed at connecting first-party data outcomes with advertising campaign exposure data in a standardized way to address fragmentation in cross-distributor outcome analysis. The pilot phase will collaborate with specific advertisers, agencies, and attribution service providers, with results to be shared over the next year. OpenAP will also introduce a unified conversion API and new advertising campaign workflows, with future phases supporting agency-style workflow interactions.
DoorDash announced on May 18 that it has appointed former Amazon executive Tim Castree as Chief Marketing Officer, effective immediately. Castree will succeed Kofi Amoo-Gottfried and will be responsible for driving brand growth and global market expansion.