Latest news
Kraft Heinz and The Walt Disney Company announced a long-term strategic partnership on Tuesday, spanning foodservice, media, and events. The two companies will launch integrated marketing campaigns, digital content, and brand collaboration opportunities across Disney's North American parks, cruises, film, and streaming platforms. Initial projects include Heinz condiment stations in the parks and a "Heinz Flavor Ferry" at D23 fan events.
Purely Elizabeth, a privately held challenger brand that claims to be the number one cereal brand in the U.S., is responding to the protein craze with humor, launching a new line of Protein Ancient Grains Cereal and kicking off its largest media push ever. The campaign, titled 'Protein Fantasy,' satirizes the overemphasis on protein in dietary culture, instead highlighting natural ingredients and great flavor. The brand achieved $200 million in total sales in 2025 and aims to reach $300 million by 2026.
Canned cocktail brand Cutwater kicks off its 'The Longest Island' summer campaign, featuring actor Parker Posey, centered around its Long Island Iced Tea product. The campaign includes a one-minute hero video, paid media, influencer collaborations, and a social media giveaway, aiming to convey the brand philosophy of 'simplifying hosting and enjoying gatherings.' Parent company AB InBev's Beyond Beer portfolio saw a 37% year-over-year revenue increase in Q1 2026.
During its transformation, Burger King is introducing two new initiatives: establishing the 'Your Way Champion' in-restaurant service role and launching the 'Whopper Promise'—if unsatisfied, customers can have their order remade and receive a free Whopper voucher. The related advertisement was produced by BarkleyOKRP, featuring President Tom Curtis. The campaign is valid until August 31 and is limited to dine-in only. Previously, Q1 U.S. same-store sales grew by 5.8%.
Kate Spade announced Allison Badea as Chief Marketing Officer, bringing years of experience from L'Oréal Group. Parent company Tapestry is driving the 'Reignite the Magic' strategy, but Kate Spade's quarterly sales fell 10%, contrasting with Coach's strong growth.
Netflix reported Q2 2026 earnings with revenue up 13% year-over-year to $12.6 billion, in line with expectations. The company reaffirmed its full-year ad revenue target of $3 billion, noting that while live sports content drove ad and subscription growth, its limited time window contributed less to total viewing time than regular series.
Since its founding in 2006, Yeti has crafted outdoor gear with a "bull-simple" minimalist philosophy. This May, the brand, alongside Wieden + Kennedy Portland, unveiled the "Four Letters" platform, restructuring its iconic logo into four-letter words such as "wait," "game," and "fail." Through a 60-second commercial and three short films, it showcases consumers' diverse passions that extend beyond the outdoors.
Amid the buzz of the 2026 FIFA World Cup, YouTube for Business released a report indicating that sports creators are becoming a key bridge for brand partnerships. The report shows that 66% of Gen Z sports fans turn to YouTube for related content before and after watching live events, and it highlights creator case studies such as Haaland and Rachel DeMita, while also introducing collaboration methods like Takeovers and YouTube Select Line-ups.
Nestlé-owned brand Coffee Mate has launched a summer marketing campaign centered on social platforms, featuring reality TV star Carl Radke in a series of content to promote its limited-edition Situation-Sip mixed fruit-flavored creamers. The campaign leverages Instagram interactions and limited-time free giveaways to strengthen the brand's beverage applications beyond coffee, while capitalizing on the dirty soda consumption trend.
Publicis Groupe grew organic net revenue 4.8% in Q2 to €3.8 billion (~$4.3 billion), lifted its full-year guidance, and fielded investor questions on the pending $2.2 billion LiveRamp deal and softness at its Sapient transformation unit.